For brand owners watching competitors launch on TikTok Shop while their own stock sits in a warehouse. We commit a wholesale purchase order, pay you upfront, and run TikTok Shop, Amazon and DTC under our own seller accounts. Your downside is zero. Ours is everything.
Most agencies hand you the channel risk wrapped in a retainer. We carry it ourselves — that's why our model only works if your stock actually moves.
You ship stock. We pay you. Channel works → we earn margin. Channel fails → we lose money. Either way, you've already cashed the cheque.
Most UK consumer brands aren't on TikTok Shop yet — the ones that are leading already won the early-mover advantage. We seller-of-record the whole channel for you, with three creator workstreams running in parallel from day one.
Discovery + commerce in the same scroll. UK shoppers are buying from creator videos and LIVE streams without ever leaving the app. The brands setting up shop in 2026 are claiming category positions while the field is still wide open.
The catch: seller verification needs UK Ltd, GS1 barcodes, brand authorisation, ad accounts, fulfilment that meets TikTok Shop SLAs. Then you need creators. Then ads. Then LIVE rotations. Most brands estimate 6–9 months to stand it up — and most don't bother.
Our setup is already done. We onboard you onto an account in good standing, with a creator roster, an AI content pipeline, and a LIVE host rotation ready to point at your shop the week stock lands.
Where TikTok Shop GMV actually compounds. Real UK-based hosts on scheduled rotations on your shop — brand-trained, script-prepped, conversion-tracked.
Real people, on camera, in real settings. The format the algorithm trusts and the format ads can't fake. Briefed weekly, content delivered in days, whitelistable for paid amplification.
Daily-cadence short-form, slideshows, and clip-style content that lets us test 50 hooks instead of 5. Built on a hooks library and script frameworks tuned to TikTok's UK consumer patterns.
LIVE hosts test what converts in real-time. UGC creators amplify what wins. The AI content engine tests new hooks in volume. The system gets sharper every week — and your channel benefits from all three at once.
Conversion-rate moments. Two-way chat with buyers, real-time price callouts, scarcity windows that actually convert because someone real is hosting them.
Trust the algorithm rewards. Real people in real settings reading native to TikTok — the content category most ad accounts can't manufacture without a creator network.
The feedback engine. Volume of hook tests, cadence of daily posts, A/B testing on every angle. The pillar that lets the other two be sharper.
No 90-page onboarding deck. We do this for ourselves daily — your launch follows the same template.
30 minutes. We learn your brand, current channel mix, margin floor, where the gaps are, what stock you're prepared to commit.
Day 1One-page proposal: which channels we'd run, projected unit economics, wholesale pricing, MOQ, exclusivity terms. No deck.
Day 2–4Brand authorisation letter, MAP side-letter, wholesale PO, hand-back clause. Signed in days, not weeks.
Week 1You ship the bulk order to our UK 3PL. We confirm count, label per channel, and prep for listing.
Week 1–2Listings live (Amazon + TikTok Shop), creative produced, ad accounts spun up, creator roster briefed, first LIVE rotation scheduled.
Week 2Ads on. LIVE goes live. UGC content starts shipping daily. AI engine begins hook-testing on volume.
Week 3Weekly sell-through reports. You reorder when stock dips. We add channels as they prove out. Both sides stay aligned.
OngoingClean exit clause. Listings, creative, channel data, SOPs all transfer to you. We earn while we run it. When you take it back, we step out.
On-callIf your question isn't here, email trade@emporify.co.uk — we come back inside two business days.
First purchase order is typically 300–1,000 units depending on price point and category. After that, rolling 90-day reorder commitments tied to channel sell-through. Lower than most distributors require — we plan around channel ramp-up rather than warehouse fill.
No. The brand authorisation letter scopes which channels we operate. The MAP side-letter sets your minimum advertised price across every channel. You keep your DTC. You keep your other distribution. We operate inside the agreed boundaries and report transparently.
We're the legal seller on TikTok Shop UK — the listing sits under our verified UK seller account, fulfilment goes from our 3PL, customer service comes through us. You're the brand owner with full authorisation paperwork. When the partnership ends, the listing is decommissioned cleanly and a new one can be set up under whoever you nominate.