For brands: book a 30-min channel-plan call — trade@emporify.co.uk
Channels we operate

Where the UK actually buys in 2026.

Four channels with the strongest unit economics for UK consumer brands. We run them end-to-end on your stock — listings, content, ads, creators, fulfilment, customer service. You receive sell-through reports. We earn on resale margin.

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The wedge · seller of record

TikTok Shop UK · where most brands aren't yet.

The fastest-growing UK marketplace, and the channel where the gap between brands that show up and brands that don't is widening fastest. We seller-of-record TikTok Shop UK end-to-end, with three creator workstreams running in parallel from the day stock lands.

LIVE shopping rotation

UK-based hosts running scheduled live sessions on your shop. Brand-trained, script-prepped, conversion-tracked. The format where TikTok Shop GMV actually compounds — two-way chat, real-time price callouts, scarcity windows that convert because someone real is hosting them.

Real-UGC creator roster

UK-based real-UGC creators, briefed weekly, content delivered in days. Whitelistable for Spark Ads and MaxGMV. The format the algorithm trusts most — built on a creator network that already exists rather than recruited per-brand.

AI content engine

Daily-cadence short-form, slideshows, hook-testing in volume. Hooks library, script frameworks, AI video and voice tools — the pillar that makes the other two sharper by feeding them tested angles.

Shop-affiliate seeding

TikTok Shop's affiliate program is its own creator marketing channel. We seed the affiliate program with samples and high-commission tiers, building an organic creator network around your shop without needing to manage individual deals.

How we operate the channel

  • Seller account onboarding — verified UK seller account, brand authorisation paperwork, shop creation, fulfilment SLA setup
  • Listings & A+ content — SEO-led titles, native TikTok-style hero images, video product cards, attribute optimisation
  • Spark Ads + MaxGMV — paid amplification on whitelisted creator content, sales-event ad sets, retargeting
  • LIVE production — weekly schedule, host briefs, product demo flows, lighting + multi-cam where relevant
  • Creator brief management — weekly creative briefs tied to current ad-set learnings, content rights, payment
  • Affiliate program — commission tier setup, sample distribution, performance-based payouts to top creators
  • Customer service — TikTok Shop messaging, returns, refunds, dispute handling — all on us
  • Reporting — weekly sell-through, GMV, CAC, return-rate, creator performance dashboards delivered to you

Best fit when

Your product has visual demo potential, sub-£100 price point, healthy margin, and a brand voice that fits creator-led storytelling. Beauty, home, food/drink, lifestyle, tech accessories all index high.

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Operated daily · Brand Registry

Amazon UK · run like our own brand.

The discipline of a third-party operator running it as if every PPC pound was their own. Because contractually, it is. We hold an Amazon UK seller account in good standing, with Brand Registry experience and the listing-build playbook that's needed in 2026.

Listing rebuilds

SEO-led title structure, A+ content modules, image stack tuned per category, brand story page setup. We rebuild listings against current Amazon UK keyword universe, not the version that was indexed last year.

Brand Registry & GS1

If you're not yet on Brand Registry, we coordinate trademark filing routes that unlock listing protections. GS1 barcoding handled either through your own range or via our GS1 brand-owner status where category permits.

PPC across Sponsored types

Sponsored Products, Sponsored Brands, Sponsored Display — keyword research, day-parting schedules, negative-keyword discipline, bid adjustments tied to ACoS targets per SKU.

Vine + review velocity

Vine seeding for new SKUs, review cadence tracking, response management. Reviews are a ranking signal in 2026 and we treat them as such.

How we operate the channel

  • Account setup — additional authorised seller or principal seller-of-record (your choice), GS1 verification, Brand Registry enrolment
  • Keyword universe research — Helium 10 / Cerebro / Magnet, competitor reverse-engineering, search-volume modelling
  • Listing rebuilds — title formula, bullets framework, A+ modules, hero image stack, lifestyle photography
  • PPC stack — exact + phrase + auto campaigns, day-parting, bid adjustments, budget guardrails
  • Inventory planning — FBA forecast, restock alerts, IPI score management
  • Review velocity — Vine, follow-up emails (where Amazon ToS permits), competitor review monitoring
  • Buy Box defence — pricing rules, hijacker alerts, MAP enforcement
  • Reporting — weekly P&L per SKU, ACoS, TACoS, organic vs paid mix, conversion-rate trends

Best fit when

You've got an existing Amazon UK presence that's underperforming, you've never had time to invest in PPC properly, or you're an overseas brand wanting UK Amazon entry without standing up your own seller account.

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Optional layer · branded site

Direct-to-Consumer · your shopfront, our pipeline.

If you want a UK-facing storefront for your brand without standing up your own infrastructure, we can host it on a dedicated brand microsite — fed by the same stock, fulfilment, content, and creator pipeline as your marketplaces. Optional layer: only do it if the channel maths supports it.

Branded microsite

Dedicated subdomain or fully-bespoke domain build, on Shopify or a static stack depending on catalogue size and conversion needs.

Meta + TikTok ads

Full-funnel ad stack driving DTC. The same UGC creators producing for your TikTok Shop are reused as Meta whitelisted assets — efficient creative production, multi-channel value.

Klaviyo flows

Welcome series, abandoned cart, post-purchase retention, win-back. Email is still the highest-margin channel for repeat-purchase brands and we treat it that way.

UK 3PL fulfilment

Same warehouse, same SLAs as our marketplace dispatch. Branded packaging, insert cards, custom unboxing where it matters.

How we operate the channel

  • Site build — Shopify or Astro stack, theme customisation, brand assets, payment + tax setup
  • PDP (product page) optimisation — hero image stack, video, social proof, cross-sell rails, AOV optimisation
  • Checkout + payments — Shop Pay, Apple Pay, BNPL, multi-currency where relevant
  • Meta ads — Advantage+ campaigns, lookalike audiences, retargeting, creative testing
  • Klaviyo — flow setup, segment management, broadcast cadence, deliverability
  • Conversion-rate optimisation — A/B testing on hero, PDP, checkout, post-purchase
  • Returns + customer service — branded returns portal, ticketing, replacement logistics
  • Reporting — sessions, AOV, conversion rate, repeat-purchase rate, blended CAC

Best fit when

Your brand has audience-pull strong enough to convert outside marketplaces, OR you want a control channel for higher-margin SKUs that protect against marketplace pricing pressure. We typically recommend layering DTC after TikTok Shop and Amazon are stable, not before.

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Graduation path · clean exit

Retail-Ready Path · built for the buyer meeting.

If your goal is to use Emporify as a stepping-stone into UK high-street retail, we structure the operation accordingly: SKU history, sell-through reports, case-study assets, buyer introductions where we have them. Clean exit, no lock-in.

Sell-through data packs

Channel-by-channel velocity, return rate, repeat-purchase data — the metrics buyers at Boots, John Lewis, Tesco, Sainsbury's, Selfridges actually ask for in their first meeting.

Case study creation

Visual case studies of your channel performance, ready to present in pitch decks. Creative assets, video edits, key stats packaged for buyer review.

Buyer introductions

Where we have warm relationships, we make introductions to retail buyers and category managers. No promises — but the network is real and growing.

Hand-back clean exit

When your retail deal lands, the partnership winds down with a clear hand-back: listings transfer, creative library, channel data, all SOPs. No vendor lock-in by design.

How we structure for retail-readiness

  • SKU velocity tracking — minimum 6-month sell-through baselines per SKU before retail conversations
  • Margin-stack documentation — landed cost, channel pricing, average sell price, retail-buy price calculation
  • Customer review evidence — Amazon reviews, TikTok Shop reviews, DTC reviews bundled as a single dossier
  • Brand asset library — packaging photography, lifestyle shoots, hero videos, lookbooks, creator content portfolio
  • Compliance pack — GS1 barcoding, certificates, ingredient sheets, supplier paperwork — buyer-meeting ready
  • Pitch deck construction — structured around buyer-team metrics not consumer marketing fluff
  • Introduction calls — joint calls with retail buyers where Emporify is positioned as the operational reference
  • Hand-back planning — retail launch dates synced with channel wind-down so timing aligns

Best fit when

You're building toward UK retail listings as a 12–24 month goal. Use Emporify to prove channel performance, build customer reviews, refine pricing, and stack proof points — then graduate cleanly into retail with the data buyers want.

Pick your channel. Or let us pick.

Tell us what you sell and where. We'll come back with a one-page channel plan: which channels make sense, in which order, on what unit economics. Two business days, no deck.