Emporify is a brand-direct distribution partner for consumer brands. We buy your stock at wholesale, run the channels you've been ignoring, and earn on resale margin — not retainers. Skin in the game on every SKU.
The channels where modern UK consumers actually buy are leaving you behind. Agencies want £5–15k/month upfront whether stock moves or not. Distributors want exclusivity but won't run TikTok Shop. The third option didn't exist — until it did.
You've got listings, reviews, and steady sales. But the fastest-growing UK marketplace doesn't have your name on it — and your competitors are setting up shop while you decide.
UK Ltd setup, VAT registration, GS1 barcodes, brand authorisation letters, Brand Registry, ad accounts, returns logistics. You keep deferring it. So do most founders.
Standing up a UK distribution arm from scratch — entity, warehouse, accounts, team — is a quarter-of-a-million-pound exercise. You'd rather just trade.
You don't need another agency. You need a partner who buys your stock and only makes money when it sells.
Most agencies invoice you and hope. We invoice your customers. That single difference changes how we prioritise, how fast we move, and how aligned we are with your sell-through.
You issue a brand authorisation letter. We place a wholesale PO. Stock lands in our UK warehouse. Your downside is goods cost only. Our upside is margin only. No retainers, no media markup, no "discovery phase" invoices.
Amazon UK, TikTok Shop UK, OnBuy, DTC — listings live, ads running, creators producing. The friction that takes brands six months — UK Ltd, VAT, GS1, Brand Registry, seller accounts — is already cleared on our side.
Live shopping hosts running scheduled LIVE rotations. Real-UGC video creators delivering native content weekly. AI content engine via Press & Play Clips testing 50 hooks instead of 5. All in-house. Most agencies have one of those.
UK Limited Company. VAT registered. GS1 brand owner. Amazon Brand Registry experience. ASA/CMA compliance frameworks for advertising. UK 3PL fulfilment. The 12-month operational lift you've been deferring? Day one for us.
TikTok Shop's bottleneck isn't ads. It isn't listings. It's creators — finding them, briefing them, paying them, replacing them when they ghost. We run all three creator layers in-house, so your channel ships native content from day one.
Scheduled live sessions on your shop. Brand-trained, script-prepped. Where TikTok Shop GMV actually compounds.
Briefed weekly, content delivered in days. Whitelistable for paid Spark and MaxGMV ads. Trust the algorithm rewards.
AI short-form, slideshows, hook-testing at volume. Daily post cadence per shop, per platform. Hooks library + script frameworks.
The brands that win on TikTok Shop UK aren't the ones with the best ads or the prettiest listings. They're the ones with content shipping every day from multiple creator types — LIVE for conversion, UGC for trust, AI clips for breadth and hook testing.
That's a hiring problem most brands can't solve in 12 months. We've already solved it.
We don't blanket every marketplace. We operate the four channels with the strongest unit economics for UK consumer brands — and add others only when the maths supports it.
Listing rebuilds, A+ content, brand registry, Sponsored Products, day-parting, image stack, review velocity. The discipline of a third-party operator running it like their own brand — because contractually, we are.
Most UK consumer brands aren't on TikTok Shop yet. We run seller-of-record end-to-end with our three-layer creator stack — LIVE shopping hosts, real-UGC video creators, and an AI content engine producing daily content per shop.
If you want a UK-facing storefront for your brand without standing up your own, we can host it on emporify.co.uk or a dedicated brand microsite — fed by the same stock, fulfilment, and content pipeline.
If your goal is to use Emporify as a stepping-stone into UK high-street retail, we structure SKU history, sell-through reports, and case studies that travel into Tesco, Boots, John Lewis buyer conversations. Clean exit, no lock-in.
Five clean steps. No drawn-out onboarding deck. We're built to move at the speed of your stock — that's the entire point.
One 30-minute call. We learn your brand, channel mix, margin floor, and where the gaps are.
One-page proposal: which channels, projected unit economics, wholesale terms. No deck.
Brand authorisation letter, MAP side-letter, wholesale PO. Stock lands at our UK warehouse.
Listings, A+ content, TikTok Shop seller setup, creative, ads, affiliate seeding — all in-house.
Channel runs weekly. You see sell-through. Reorder when stock dips. Add channels as they prove out.
An agency invoices you. We invoice your customers. That changes everything about how we prioritise, what we ship, and how aligned we are when sales matter.
| Emporify · Brand-direct partner | Typical TikTok / Amazon agency | |
|---|---|---|
| Commercial model | Buy your stock at wholesale. Earn on margin. | Monthly retainer + media-spend markup. |
| Your downside | Cost of goods only — paid when we order. | £5–15k/mo retainer paid whether sales happen or not. |
| Incentive on launch day | Sell stock or we lose money. | Hit retainer milestones. Sales are upside. |
| Channel ownership | We're seller of record. Skin in the listing. | You're seller of record. They're a vendor. |
| UK compliance lift | UK Ltd, VAT, GS1, Brand Registry — done. | "Your responsibility." Pass-through. |
| Content production | Three-layer creator stack: LIVE + UGC + AI. | Outsourced freelancers — one layer at most. |
| Speed to first sale | 14 days from PO. We do this for ourselves. | 3–6 months. Onboarding-heavy. |
| Exit / handover | Clean. Listings, creative, data hand back. | Vendor lock-in on accounts and creative. |
Different starting points. Same problem: you've got a product the UK should know about, but the channels where modern UK consumers actually buy aren't covered. We pick up that gap.
You're trading on Amazon UK. Listings work, reviews are solid, sales are steady. But TikTok Shop? Empty. The fastest-growing UK marketplace and your name's nowhere on it. We launch, list, and run TikTok Shop end-to-end while sharpening your existing Amazon presence.
You hold dozens of brands. Trade catalogue is healthy. But TikTok Shop is foreign territory and pulling it together for one client, let alone forty, is a non-starter. We pick brands from your list and operate them on TikTok Shop UK on a wholesale-resale basis.
Strong Shopify, real audience, but you've never tackled marketplaces because the operational lift is genuinely brutal — UK Ltd entity, VAT, GS1 barcodes, brand authorisation letters, Brand Registry, ad accounts, returns logistics. We absorb the lot. You stay focused on product.
You've got traction overseas. UK is the obvious next step, but standing up a UK distribution arm from scratch is a 12-month project. We're already here — registered, VAT'd, warehoused, and trading. We become your UK channel partner without you opening an entity.
We're already doing the work — for our own SKUs, our own brands, and the partners we currently distribute. The repositioning isn't a pivot. It's making explicit what the operation is.
Live across multiple UK channels today. Demonstrable multi-channel discipline at SKU level — single source of truth, coordinated pricing, MAP-clean.
LIVE shopping hosts, real-UGC creators, and Press & Play Clips' AI engine. Most agencies have one of these. We run all three.
The friction that stops most brands launching marketplaces is already cleared. Auth letters and listing creation are days, not months.
Illustrative categories — we work across UK consumer goods. Brand portfolio and case studies available on request.
If your question isn't here, email [email protected] — we'll come back inside two business days.
Agencies charge monthly retainers and a markup on media spend. We buy your stock at wholesale, list it under our UK Ltd, and earn margin on resale. Your only cost is the goods we order. We only make money if it sells.
That single change reshapes everything: how fast we move on launch day, what we prioritise weekly, and how aligned we are when sales targets matter.
No. You sign a brand authorisation letter scoping which channels we operate, and a side letter on minimum advertised pricing. You keep your DTC. You keep your other distribution. We operate inside agreed boundaries and report sell-through transparently.
First purchase order is typically 300–1,000 units depending on price point and category, with rolling 90-day reorder commitments tied to channel sell-through. That's lower than most distributors require, because we plan around channel ramp-up rather than warehouse fill.
Fastest brands hit live channels within 14 days of stock arriving in our UK warehouse. The lift that usually takes brands six to nine months — UK Ltd, VAT, GS1, Brand Registry, TikTok Shop seller account — is already done on our side.
Two options. We can list parallel to your existing presence (where you've authorised additional sellers), or we take over the existing listing as the principal seller of record. Most brands choose option two for the listing rebuild and PPC discipline we bring.
Yes. Emporify Global Ltd is registered in England, Companies House number 15527621, VAT registered, GS1 brand owner, with a registered office in Eastbourne. We hold UK 3PL fulfilment relationships and operate Amazon UK and TikTok Shop UK seller accounts in good standing.
Clean exit. Partnership agreements include a hand-back clause: listings, creative, channel data, and operational SOPs transfer to you. No vendor lock-in. We earn on margin while we run the channel — when you take it back, we step out.
A signed MAP side-letter sets the minimum advertised price across every channel we operate. We enforce it internally — coordinated pricing across Amazon, TikTok Shop, OnBuy, and DTC — and you hold the right to terminate the partnership for breach. Pricing-discipline is non-negotiable on our side.
Tell us what you're selling, where you're selling it now, and where you'd like to be in twelve months. We'll come back inside two business days with a one-page channel plan and the wholesale terms — no deck, no retainer pitch.
Alongside our brand-partner work, we run a UK consumer-facing storefront across 54+ technology SKUs. It's part of our multi-channel distribution muscle — and it's open to shop direct.
